A sustainable lifestyle brand for fun-loving liberals.

- a contemporary category business blurring gender lines
- classics leaning into now with refreshing ease, fun and feeling
- the label to identify with, since 2017
Geoffrey J. Finch:
- hails from Toowoomba, Australia and has been based in east London since 2004
- directed meteoric growth on Topshop Unique as Creative Design Consultant
- honed his craft as Creative Director of cult label Antipodium
- celebrates character, juxtaposition and wry optimism